Kevin O’Connor, co-founder of DoubleClick, asked KKLD* to completely transform his latest creation: the unbiased data-driven comparison engine FindTheBest.

KKLD* embraced the challenge and gave the site a brand new user experience, ensuring the database of resources, buyer’s guides, and Q&A’s were easily navigated. A new Smart Rating system was introduced and incorporated to highlight key items, services, and recommendations. The brand was also given a new logo and language to convey to the user the exact philosophy that drives the company.

“KKLD* is a talented and passionate team of creatives,” commented Kevin O’Connor, CEO of FindTheBest. “The new designs are transformational and the process seamless.” This same sentiment is shared by prominent heads at Kleiner Perkins, the venture capitalist financing FindTheBest.

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