WELCOME TO VIRTUAL REALITY
KKLD has created a global campaign for MINI, making prominent use of the latest virtual reality (VR) technology.
In 2014, not everybody knew what to make of virtual reality. In 2015, it became one of the most talked about tech innovations. We identified an opportunity: there was no VR content. So KKLD* created two cinematic virtual reality short films for MINI and a digital campaign to promote them.