KKLD* developed an integrated campaign for the launch of Panasonic’s innovative, new smart TV, the VIERA. To launch in 2014 in markets across Europe, the Middle East, Asia and the Oceanic region, a central creative concept was interpreted and adapted across for print, OOH, online banners, product web pages and social media.

A narrative was devised to bring a different element to Panasonic’s usual style and was told throughout, as well as through a series of key feature videos to offer a new and rich experience to current and potential customers alike. Practical and emotional benefits were highlighted to really make the exciting and innovative qualities of the new VIERA shine above the competition.

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